Mackraz Design

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Selected Clients and Projects

We've worked with prominent companies of all sizes, from small startups to Fortune 100. These are a few of our projects while Lead Designer at Tellme or as direct clients of Mackraz Design.

ADOBE CORPORATION Design consulting on exploratory desktop app for Advanced Technology Group, Information development for User Education, Interactive product tips for Adobe.com
AMERICAN AIRLINES Adaptive voice service for mobile AAdvantage members, Information architecture, Voice app design, Early-stage planning and phasing (with Tellme)
AMERICAN EXPRESS Contextual user research, Early-stage planning and phasing, Voice app design, Usability testing (with Tellme)
BUBBLE MOTION Audio and sound design planning, Interaction design reviews
COMMUNIGATE Feature set definitions, Design planning, Conference app design
DOMINO'S PIZZA Usage data analysis driving product strategy, Design planning and phasing, Voice app design (with Tellme)
EBOOKERS.COM Streamlined phone app design for localization into a dozen European markets
FEDEX Design planning, Voice app design, Information architecture, Usability testing (with Tellme)
HEWITT CORPORATION Modular design for dynamically generated voice app, Information architecture, Usability testing (with Tellme)
LEXY, INC. Early-phase design consulting for consumer audio-web startup, Usability testing
LIVE OPS Voice app design for an exploratory service
OLYMPICS WINTER 2002 Schedules and driving directions for Olympics events, Voice app design for search by sport (with Tellme and Utah Department of Transportation)
ORBITZ.COM Design planning and high-level design for proactive services and adaptive user experience
SONG AIRLINES Voice app design, Usability testing, Usage data analysis and UI tuning (with Tellme)
TELLME NETWORKS Many voice apps for consumer and enterprise, Web interaction design for Address Book product, Information architecture on data-intensive extranet, VoiceInfo content portal, Design standards and guidelines
UTAH DOT Messaging and announcements app design for mobile road crews (with Tellme)
VOICE VERIFIED Prototype consulting, Voice app design, Grammar development
VOXEO CORPORATION Expert reviews on products under development, Voice dialer design

 

Domain Expertise

Some of the business domains and product areas in our core expertise:

• Travel, transportation, financial, and HR
• Content portals and sharing
• Streamlined task-focused applications
• Location-based information
• Mobile messaging
• Voice dialing and conferencing
• Information-rich sites (phone and web)
• Data-reporting extranets
• Integrated web and phone experience

Simple and Adaptive

One of our sweet spots is designing lightweight, efficient applications for people on the move. The challenge is understanding the task at hand, optimizing for the right things, and keeping it all simple for the user.

We also believe in tailoring the experience to the user when it makes sense. We know personalization and favorites, and how to adapt the interface to the person based on usage patterns or relevant time-based or location-based data.